The Zoo in You

The Detroit Zoo initially approached our team for a proposal to re-imagine their quarterly magazine Habitat. Our response was the "Zoo in You". The idea was that the Zoo (and the animals that we love) is inside all of us. The plan was to leverage local celebrity endorsements to generate a high level of interest and further donations to the Zoo. Along with Habitat, we also proposed a revised annual report called Pride, as well as a number of other collateral elements.