Service Marketing

Our work with Mazda consists of quarterly campaigns, running an OnDemand marketing system, and executing a Service Remeinder program - all utilizing landing pages, email, social media, remarketing, direct mail, point of sale, and in dealer digital displays.

Quarterly Campaign - Spring 2020

Quarterly Campaign - Winter 2019/2020

Service Reminder Program

Mazda Rebrand

While at Concentrix, I helped Mazda Canada launch their brand refresh, Feel Alive, which was created by J. Walter Thompson. Feel Alive is the framework that drives their vision forward and differentiates Mazda in the global marketplace. My team was responsible for creating mobile and desktop marketing emails and landing pages, as well as traditional targeted direct mail pieces across both the Sales and Service business. We collaborated with J. Walter Thompson and Mazda Canada to proactively ensure that we were optimizing the way that Feel Alive was communicated to the market in the most effective way possible.