Business Matters
Consumers Energy originally approached us because they were looking for a way to increase their J.D. Power scores among business owners of all levels. Our solution was a campaign that we called Business Matters. The idea centered around the thought that business owners didn't see everything Consumers Energy does on their behalf. Our approach was a digital solution that drove traffic to a landing page featuring relevant B2B content, regardless of business category.
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A big component of our campaign was the story behind how Consumers Energy employees have been able to go above and beyond for their customers.
