My Part

The task with Mopar was to build upon their successful "With You Every Mile" campaign in a way that would focus very specifically on the parts and people that service your vehicle. Our solution was some thing we called "My Part". Not only a way of talking about the of the physical Mopar components that go into every FCA group vehicle, but a mechanism to showcase the engineers, service techs, designers and enthusiasts that has made Mopar a legend.