I’m Bryan R. Lee, a Creative Director living in Michigan.
I’m Bryan R. Lee, a Creative Director living in Michigan.
The Allied Printing Company
Branding+Web Design
Rethink Ink
Our work with The Allied Printing Company started with a simple request for a new sales brochure. Then it spiraled, in the best way. The brochure became a book, which led to a new logo, a website (which you'll see directly below), delivery vehicle graphics, marketing campaign and finally a corporate immersion.
Book
This is where our work with Allied started. My team was commissioned to put together, a brochure that represented all of the various technologies that Allied uses in their printing processes in a way that would make them memorable. It became a book that extolled the latest and greatest in digital and traditional print technology, while showcasing some of the region’s most prolific photographers.
Campaign
What better way to get people to Rethink the idea that print is dead, than with a marketing campaign that shows a few other long held beliefs that were proven wrong, featuring YouTube pre-roll, magazine ads, and post cards.
Corporate Immersion
Is there a better way to cap off a re-branding than with a party? We brought together all of Allied for an afternoon to show off everything accomplished. My team put together a event that allowed Allied's management to roll out their new everything in a way that no one would forget.
